What is Indexing, and Why is it Important?
Indexing is the process by which search engines like Google discover and add web pages (including backlinks) to their search results.
A backlink only benefits your SEO once it is indexed. Without indexing, it's as if the link doesn't exist to search engines, which means it won't contribute to your website's ranking.
Why NO-BS Marketplace Doesn’t Have Full Control Over Indexing
Although we work hard to provide high-quality backlinks, the reality is that no one can guarantee that all backlinks will be indexed.
Factors like Google's ever-changing algorithms, website authority, and link placement affect how and when links are indexed. Unfortunately, search engines control this process entirely.
What NO-BS Marketplace Does to Increase Backlink Indexing
We’ve refined our strategies to give your backlinks the best chance of being indexed. Here’s a look at what we do:
Real Keyword Research
We used to select “great topics” without considering search traffic or user intent.
Now, we take a more data-driven approach by:
Identifying traffic-driving keywords with real search volume.
Aligning new content with search intent, making it more relevant to users.
As proof of our efforts, over 166,456 keywords now rank across our clients' backlinks.
Optimized Metadata
Small details like metadata can make a big difference. We:
Provide optimized page titles, H1s, and H2s to publishers.
Add description tags and alt text to guide Google’s indexing process.
Intelligent Recommendations
Our recommendation system enhances each article’s performance by:
Analyzing term frequency to fine-tune keyword usage.
Suggesting related keywords to include.
Offering tips on sentiment, readability, and word count.
This helps ensure Google is more likely to both index and rank the content.Supporting Links
We encourage publishers to link their older articles to newly created content. This strategy of internal linking signals to search engines that the new page is important and relevant, helping it get noticed faster.
No Extra Cost
We offer these services—including keyword research, metadata optimization, recommendation tools, and internal linking advice—at no additional cost. We believe in continuously improving our service without passing those costs onto our clients.
Optimising Articles with Frase
To further boost indexing potential, we use Frase, a cutting-edge SEO optimization tool that helps us:
Optimize articles for on-page SEO.
Identify keyword opportunities.
Structure content in a way that search engines favour.
Frase is one of the many tools that support our SEO-first content strategy.
Our Success with These Strategies
Our efforts have produced strong results. Many of our clients have seen higher indexing rates after implementing these tactics. Here’s the number of sold links that did not get indexed:
Month | % Not Indexed |
January | 33% |
February | 31% |
March | 28% |
April | 27% |
May | 16% |
June | 11% |
July | 7% |
At NO-BS Marketplace, we understand that getting backlinks indexed is crucial to your SEO success.
While no one can control search engine behaviour, we remain committed to using proven strategies, advanced tools, and best practices to maximize your backlinks' visibility and indexing potential.
Our continuous improvements and positive results speak for themselves. If you have any questions or need further assistance, don't hesitate to reach out—our team is always here to help you succeed! 😊
What's Next?
Want to stay in touch? Here's how you can contact us.