Creating and maintaining a natural backlink profile can be hard work. We have been working with publishers to offer two different types of link placement to help you mix up your articles and keep them natural. This can also be important if you are working on E.E.A.T for your sites.
How do you specify your link type?
During the personalisation process, you can select how you would like the link to be inserted in the article.
After you approve the publisher you want, a pop-up will ask you to finish personalising the rest of the placement before adding it to the shopping cart.
Under Link Placement, make your selection from the dropdown box. Keep reading for more explanation on these different types of links:
Contextual Links
A contextual link is when we select a word or phrase within an article and insert a hyperlink back to the target website. This is the most common form of link placement and allows for greater control over your anchor cloud.
Here is one of our links with a branded anchor:
Image Credit
When we write an article for the publisher, we can include an image that you provide and credit the image back to your website:
Click here for more info on Image Links.
What's next?
Now that you know the different types of link placements to choose from, have a go at placing your first order. If you need some help selecting the right type of link placement for your campaign, you can chat about it with your Account Manager or get in touch with the Customer Success team via in-app chat or send us an email to [email protected].