Beyond just metrics and pricing, we also share some key publisher guidelines we believe are important for you to know, to give you a fuller picture before you order.
When you place an order, some of these Important Info are abbreviated and appear as tags.
Let's go through what each of these means.
New (New)
The publisher has been newly added to our inventory
Only One Link (OOL)
The publisher accepts one anchor text and target URL only
No Follow (NF)
This means any link provided to this publisher will be nofollow, which will not contribute to your search ranking
Labelled Sponsored (LS)
Either the Content provided to this publisher or your link will be labelled as sponsored
Neutral Anchors (N)
The publisher would only accept anchors that are neutral, e.g. brand names or non-keyword-based anchors. You would also be asked to confirm a neutral anchor has been provided via a tick box during checkout
Premium Link (PR)
Reputable and established websites with high DR and DA (examples: nyweekly.com, canberratimes.com.au, thecourier.com.au, dailycaller.com and washingtontimes.com)
Keyword Not Allowed (KNA)
The publisher would not accept any keywords on the anchor, topic or title, especially locations
Affiliate Links (AFFL)
The publisher accepts affiliate websites in the article or on their domain
No Risk Niches (NRN)
This means the publisher is not accepting high-risk niches like Cryptocurrency, Hunting, Payday Loans, etc.
Casino Betting Allowed (CBA)
Casino/Betting link or content is allowed on the website
Vaping Allowed (VA)
This means the publisher accepts link/content relating to vaping
No CBD (NCBD)
This means the publisher would not accept any content relating to CBD - cannabidiol
No Adult (NA)
The publisher is not accepting adult links or content
Adult Allowed (AL)
The publisher accepts adult links or content
No Law (NL)
The publisher does not accept links or articles related to law
Law Allowed (LA)
This publisher accepts links/content relating to law
Crypto Allowed (CA)
This means the publisher accepts links/content relating to crypto
No Affiliate (NA)
The publisher would not accept any affiliate websites
Slow Partner (SP)
A slow partner means they can take between 45 - 60 days to have a placement live, while the standard turnaround time is only 28 days
Client Author Bio (CAB)
Requires an Author Bio, which you have the option to supply, or our writers can work on it for you
Supporting Links (SPLK)
The publisher accepts an add-on to link a relevant existing blog to the new article we've published
What's next?
Now that you know what to expect from our publishers, you can start approving! Check out our article on How to approve a publisher