Website traffic is all about how many visitors a site gets. More visitors often means more potential customers! We understand how this is an important metric when you're looking for publishers.
Traffic can change: Website traffic isn't fixed – it can fluctuate for various reasons, including:
Google Updates: Google regularly updates its search algorithms, which can affect how websites rank and how much traffic they receive.
Seasonal Trends: Traffic might spike during specific times of the year, depending on the niche industry.
Competitor Activity: If competitors improve their online presence, it can impact other website's traffic.
Even though we can't control traffic directly, we use a tool called Ahrefs to get traffic data.
Remember: Traffic numbers are estimates, and fluctuations are normal.
What's next?
If you want to know more about how Ahrefs calculates traffic, check out their article here.